Sometimes it seems like new things are being discovered and uncovered everyday.
There is always a new scientific discovery, a new way of eating or living, a new promise to help you become the best you… And that's all wonderful and no doubt the people behind them are incredibly intelligent and have worked hard to make these discoveries, however I can't help but wonder- that with all of this intelligence that we have in this wonderful world, why is so much of it put to use in creating dispensable ideals?
Scientists spend so much time and money researching the latest flavour craze, the one missing ingredient to banish wrinkles forever, the quickest way to get from A to B…
And they do it because we support and feed these 'needs' and 'desires'. Yes they are major corporations that seem to spoon feed us what to do and think and say, but there has to be a market for them to continue right? We have a choice. We can choose not to follow. To find our own way.
Have you stopped and thought about how manipulated we are by not only social trends, but also by the food industry? Do you know how much time and money goes into creating exactly the right balance of salt and sugar (in mammoth amounts mind you), in a potato chip that creates the perfect saturation of flavour in your mouth so it actually overrides your neurological programming and forces you to consume an entire bag in one sitting? It's actually mind-blowing.
This is cleverly thought out by the powers that be. There is a reason junk food is so widely consumed and that is that it is completely manufactured to be incredibly addictive! We can't wait until the governments make rulings and changes to overthrow this, they are too tied in with where the money comes from - and that unfortunately is the food and pharmaceutical industries that are creating all of these addictive foods and drugs in the first place!
It's up to us. We need to show that we are no longer interested in mindlessly sabotaging our beautiful bodies that we only have for this one life. We need to educate ourselves, not wait until we are told what to do. We need to DEMAND change, by DEMONSTRATING that we are capable of that change. It starts with us =)
Imagine if all of the funding that is used to research and concoct the 110 varieties of sugary cereal on your supermarket shelf was funnelled into helping this world become a habitable place for each and every person? Or instead of using some of our brightest minds to create yet another weight loss pill we harnessed their brain power to ensure our grandchildren's children will have a planet to live in that is plentiful and brimming with life...
In the Western world we are so fortunate to have access to beautiful land and produce and the ability to create almost anything we need - we are just so conditioned to believe we don't have the power, that we need to look outside ourselves to have a good life.
BUT WE ARE ALL WE NEED!
Please, be proactive and research exactly what is in the food you are buying and feeding your loved ones with. Is it full of man made processed chemicals which will only continue to strip our earth of its resources? Wherever you can, please make it yourself. Get inspired about your life, and get inspired about this world we live in. Because it goes hand in hand and we can't have one without the other.
If we continue to fuel and feed this highly processed junk food industry, we continue to show to others and the world that we don't believe we are worthy enough to make our own choices for a happy, long, and easy life.
Don't wait. Get online, buy books, listen to Ted talks, visit your local Co-op, and make a change with you. No matter what those around you think =)
Shortly after I wrote this article, a serendipitous email popped into my inbox, so if you have time have a read through of this:
http://www.hungryforchange.tv/article/the-secret-engineering-of-junk-food
Namaste lovely people!
